The Effect of Facial Cues on Trust in E-commerce Systems
نویسنده
چکیده
Trust is more important but also harder to win when interacting online than face-to-face. This is due to the presence of more risks and fewer cues of trustworthiness. Thus, e-commerce systems have to be designed in a way that allows users to build trust. It has been shown that facial cues can elicit affective responses and influence the perception of trustworthiness. However, there is also evidence that images of faces can decrease the usability of interactive systems. This research aims to investigate how facial cues (static and dynamic) can be used to enrich user experience and to build trust without reducing the usability of a system.
منابع مشابه
Evaluation of E-Trust Building Structures Interact With Transportation
Transportation industry is the most dynamic components of any society. In the twenty-first century, with the growth of technology and the widespread use of the Internet and the emergence of e-commerce and e-business interaction and active transportation industry deserves to have a wide range of electronic services to the transportation community to take advantage of the investors of the new and...
متن کاملA New Trust Model for B2C E-Commerce Based on 3D User Interfaces
Lack of trust is one of the key bottle necks in e-commerce development. Nowadays many advanced technologies are trying to address the trust issues in e-commerce. One among them suggests using suitable user interfaces. This paper investigates the functionality and capabilities of 3D graphical user interfaces in regard to trust building in the customers of next generation of B2C e-commerce websit...
متن کاملIdentification of factors influencing building initial trust in e-commerce
Nowadays, consumer trust is identified as one of the most important factors in electronic commerce (e-commerce) growth. This has led much research to investigate the role of trust in e-commerce and determine the factors which influence trust in this area. This paper explores factors which are engaged in building initial consumer trust in online shopping when a consumer wants to buy from a websi...
متن کاملComparative study of effect of E-commerce on tax structure in selected countries: suggestions to improve tax system of Iran
E-commerce that has undergone an increasing trend in recent years has been regarded as the modern method for transfer of information and economic exchange. This phenomenon brings about massive changes in most of relations between various economic institutions. Such changes have also occurred in tax systems. Hence, the present research aims to investigate effect of E-commerce on tax structure ...
متن کاملComparative study of effect of E-commerce on tax structure in selected countries: suggestions to improve tax system of Iran
E-commerce that has undergone an increasing trend in recent years has been regarded as the modern method for transfer of information and economic exchange. This phenomenon brings about massive changes in most of relations between various economic institutions. Such changes have also occurred in tax systems. Hence, the present research aims to investigate effect of E-commerce on tax structure ...
متن کامل